Due to the covid-19 pandemic, YouTube will close the doors of its physical units, known as YouTube Space. Although this was predictable, given the need for social isolation, no one expected it to be a permanent measure.
However, in an official statement sent to employees, the company confirmed that the units in Berlin, London, Los Angeles, New York, Paris, Tokyo and Rio de Janeiro will be closed permanently.
According to the message, this change is linked to a hybrid model of interaction with creators recently adopted. In this new configuration, the company will have temporary pop-up physical spaces and the conferences, which used to take place in YouTube Space, will now be online.
Remote model already has advantages
Youtube highlighted that the model has already delivered positive results. To exemplify, the company made a brief comparison. In 2020, more than a thousand virtual events were held with 70 thousand participants from 145 countries.
Physical spaces, in turn, offer greater access limitations that prevent such high numbers. To demonstrate, the balance of events in 2016 was mentioned, which brought together less than 15 thousand creators from only 20 cities.
“Today, our partner community continues to expand at an exponential rate, and we need to better serve the needs of our creators and artists, no matter where they are,” said the company’s business director, Robert Kyncl, in a post on official blog.
Although it adopted a hybrid model, the company pointed out that pop-up events will only happen when the pandemic is under control. Until then, the focus will be on the NextUp program for emerging creators and online workshops.