YouTube, which has received a record penalty of $ 170 million in recent months, has made statements about the rules of the Online Child Privacy Protection Act (COPPA) that apply in this context.
About 3 months ago, the US Federal Trade Commission (FTC) fined $170 million for YouTube, the world’s most popular video surveillance platform, for violating the Online Child Privacy Protection Act (COPPA). Following this decision, the company within Google wants the US government to loosen the Child Privacy Protection Act.
In a blog post to the FTC on Monday, the company said COPPA shouldn’t want YouTube to assume that everyone watching videos for children is supposed to be children to confirm that the audience is truly adult. YouTube should now have stricter privacy protections for children’s videos, regardless of whether the audience is a child or an adult.
YouTube wants rules to form a ‘balanced and open’ guide:
Because of this rule, the platform has to ban personalized ads on all videos for children. This is one of the FTC’s most stringent and comprehensive changes that undermine YouTube’s main revenue source. The company also wanted a clearer definition of what is defined as ‘children’ in a video under the COPPA and a ‘clear and balanced rules’ for those who may be subject to these rules.
With more than 2 billion users per month, YouTube is known as the world’s largest online video platform, and most of the billions of videos displayed on the site are child-oriented. In fact, according to one study, children’s videos are the most watched video category on YouTube.
It seems that YouTube wants to take its steps very cautiously after the record penalty in recent months. At this point, the company may subject content producers to stricter rules in the coming days and ask them to indicate exactly which audience the videos address. You can follow us to be aware of the developments to be experienced in this process.