TikTok has revolutionized the content that is generated on social networks. Short videos were already a constant on Facebook, Instagram and especially on Snapchat, but the Chinese application has been ahead of them all on the right in recent months. Challenges, dances, tutorials, everything has a place and in Menlo Park he wants to regain lost popularity. So much so that they will increase the duration of the Instagram Reels.
Everyone who has Instagram will have seen news in the searches of the application. Now there are new short videos from around the world that come from the function called Reels. This allows you to make short videos in which different effects can be applied afterwards, just like TikTok does.
But now the American firm is putting a new gear on its application and giving more time to its function. Specifically, Instagram Reels can last up to 30 seconds. In this way, users will have the opportunity to make much longer videos. To activate it, you just have to put your finger on the record button and wait until the time limit is used. On the contrary, you can always stop the clips to adapt the video to what you need and have the content you want.
The arrival of another rival is on the way
There is no doubt that the TikTok format has revolutionized the world of short videos. The formula has been so compelling that millions of people across the globe have downloaded and actively engaged with the app, fueling its growth as another source of income for many. But this does not mean that its formula is its own.
As we have seen, Instagram Reels with their new 30 seconds look for the possibility of recovering the lost space. But she is not the only one who has liked this format. It turns out that Pinterest is also working on a way to add this type of content to its social network. Of course, there are many users who replicate what they do on TikTok in the rest of their networks, something that is obvious due to the watermark that the application itself puts every time you download a video.