Chinese company Xiaomi has found an unusual way to thank fans of the electronics brand: the company is sending “thank you” to consumers in Morse code directly from a satellite that is orbiting the Earth.
A cool event is happening in Beijing! We are sending out a big "Thank you" to Xiaomi Fans through a satellite that will flicker Morse codes during its orbit!
— Xiaomi (@Xiaomi) August 13, 2021
Xiaomi also created a night sky photo contest to celebrate with fans. To participate, photos must be posted with the hashtag #StarrySkyForYou.
See below some images that are already participating in the competition:
— ensu (@ensumas) August 13, 2021
— Samiul (@Samiul_82) August 13, 2021
The event takes place in a good phase of the company. In June, Xiaomi was the world’s leading smartphone sales brand, according to a report by Counterpoint Research. This week, Lei Jun, CEO and founder of Xiaomi, said the Chinese giant wants to become the world leader in the smartphone market by 2024.