Launching on December 28, the Xiaomi Mi 11 will be the next phone model to hit the market without a charger in the box. The confirmation came from the company’s CEO, Lei Jun.
Through a publication on the Chinese social network Weibo, the executive explains why the case of the new flagship is so thin – and similar to that of the iPhone 12. Jun explains that, like the latest cell phone from Apple, the Chinese model will come without the accessory to help preserve the environment.
Xiaomi without charger
“The Xiaomi Mi 11 will be officially presented in a completely new package, very light and thin. Behind the ‘thinness’, we made an important decision: in response to the call for technology and environmental protection, the Mi 11 will not have the charger included Today, everyone has many idle chargers “, says part of the publication.
Xiaomi’s CEO goes on to say that the company is aware that the decision may not be understood by users and that it should generate complaints. “Is there a better solution between industry practice and environmental protection? Next Monday, we will speak at the press conference,” concluded Jun.
It looks like the game has turned, doesn’t it?
Although the environmental appeal is exactly the same used by Apple – the first company to take the charger out of the box -, Xiaomi was one of the competitors that made fun of Apple.
Right after the launch of the iPhone 12, Xiaomi’s main Twitter profile pointed out that its devices will still have the charger in the packaging. The company took the opportunity to publicize the Mi 10T Pro.