India has managed to take the second place after China, surpassing the US, in its smartphone market share. Interestingly, Chinese smartphone makers had a huge impact on India’s achievement of the second seat. Let’s examine the details of the news together.
The USA lost its second place in the smartphone market. According to the new data obtained by Counterpoint Research, India introduced 158 million devices to users in 2019 and passed the United States in the smartphone market and succeeded in sitting second after China, the global leader.
The interesting thing is that Chinese smartphone makers had a huge impact on India’s second place in the smartphone market. Smartphones made by brands such as Xiaomi, Vivo, Oppo and Realme made up 72% of the devices that entered India in 2019. The data obtained indicates that the smartphone market in India has made a great progress thanks to the mid-segment and models that do not burn too much.
What happened to Apple and Samsung in 2019 in India?
Of course, brands such as Xiaomi, Vivo, Oppo and Realme preferred by users in India also achieved remarkable growth. India even became China’s largest market, leaving China behind. In addition, Apple announced that it is growing in the Indian market. The US tech giant noted that its growth was due to the lowering of the price tag of the iPhone XR model and the newly launched iPhone 11 series, but the South Korean technology company Samsung did not achieve any growth in India in 2019, as well as a 5% decrease in sales. .
Thanks to the rapidly growing population of India, growth in smartphone sales is expected to continue. We can say that India, which is the leader of the global smartphone market, will continue to be the focus of smartphone manufacturers. What are your thoughts on India’s second place in the smartphone market? You can share your thoughts in the comments section.