One of Twitch’s most popular streamers, xQc, has revealed what it will take for him to leave the most popular game streaming platform and join YouTube Gaming. Game streaming has become a huge industry where platforms belong to the world’s largest technology giants and compete with each other for talent. According to the Canadian streamer, YouTube will need $1 billion to acquire a cast of five talents, including himself, on Twitch.
The battle between streaming platforms has been going on for many years, and YouTube would probably like some of Twitch’s most popular streamers to switch to another platform. In fact, some popular streamers have recently left Twitch to broadcast exclusively on other platforms. Variety streamer Fuslie signed an exclusive agreement with YouTube and became the last one to leave Twitch behind. Even contradictory numbers like xQc will bring more credibility to Google’s offering, which is still a long way from Twitch.
During one of his recent broadcasts, a former professional Overwatch player is making a quick deal that Google can use to lure him and a few of his friends to YouTube. This contract with Microsoft Paint includes him and his four Twitch buddies Poke, Jesse, Adin and Kai Senata. According to xQc, this pool of talent is worth a whopping $1 billion. Also, this should be delivered at a time, not over years of streaming.
However, it is unlikely that Google will shell out a billion dollars even for the five most effective streamers. The price tag itself probably guarantees that xQc will stay on Twitch. In fact, it looks like xQc probably doesn’t want to make a move and is happy with streaming. The most expensive streamer deal at the moment was the deal with Ninja Mixer, which was estimated at about 20-30 million dollars. The total number of Twitch subscribers for the five streamers is about 20 million, more than half of which are on xQc. This barely exceeds Ninja’s huge subscriber base, and one of the included friends, Jesse, participates in xQc broadcasts, but is not broadcast.
In addition to streamers choosing YouTube over Twitch, some of the biggest names in the business have recently taken a break from the Amazon platform. Both Pokimane and Ninja are taking breaks, which could possibly give Google the opportunity to lure them with big bonuses or new challenges. However, in the case of the Ninja, this could be a bit far-fetched, since the bypass of the Mixer could be too fresh in his memory.