TikTok prepares pages for each user and brings videos that interest them. If the application can do this; making great use of user preferences and information. By blending this information, the company manages to provide its users with a seamless TikTok experience.
TikTok, which became popular in a short time, has been working to provide a unique social media experience to its millions of users. The majority of these efforts ensure that TikTok users are more connected to the application. In order to achieve this, TikTok prepares a special page by blending the information it receives from the users with the application contents. Let’s take a closer look at these works of TikTok.
Normally, when the TikTok application is launched, popular videos appear at the top, but if you log into TikTok, other videos will appear before you. The suggestion system behind the suggestion videos made in the ‘For You’ section of the TikTok close stream section prepared specifically for the users, owes all their success to the information they give.
TikTok takes into account users’ preferences:
Like other social media platforms, TikTok uses the information entered by the users for its own benefit. Although this China-based application uses this information to set up country and language settings, this information does not play a major role in the suggestion system. Said information is used only to a certain extent. However, user preferences play an important role.
Each user; It takes into consideration the videos that it likes, shares, signs and the type of video it prefers. In addition, the user can send the message “I am not interested” to the application by long-pressing the videos they dislike in order to take the TikTok experience to the next level. TikTok explained in a blog post that the videos posted by accounts with more followers are offered more to users.
When a new user joins the application; categories such as food, pets, travel are shown to users and they are asked to choose the ones that interest them. TikTok, who applied this way at first because he does not know what the users like, can update the algorithm with the information he gets later. However, the app also ensures that it doesn’t see the same content twice. Thanks to all these systems, TikTok manages to connect them to the application by providing a perfect application experience to the user.