J. Cole spoke in detail about the origin of his new song “Procrastination (Broke)”, showing that it began after the rapper “typed” J. Cole is like Bey’ on YouTube.”
Roducer Bvtman uploaded “Procrastination (broken)” to his YouTube channel today (January 19). The three-minute track is accompanied by a screenshot of a text message thread in which J. Cole thanks Bvtman “and every producer who prepares and shares his work with the world.”
Cole went on to explain how he came across the beat “on a day when I couldn’t find much motivation.” The rapper continued, “Out of curiosity, I typed “J. Cole type beat’ on YouTube. I saw yours first. I pressed the play button, focused, and wrote this.” J. Cole said that “Procrastination (is broken)” should “live on [Bvtman’s] channel.”
“It’s some shit that usually stays in storage, but I don’t want to keep that kind of music anymore,” added J. Cole. “This is for you and everyone who needs to hear it.”
Bvtman spoke in detail about the impromptu collaboration in his own message posted on Instagram today. The producer said he was “accidentally driving on the highway [way]” when he received a message from J.Cole’s longtime manager Ibrahim “IB” Hamad. The message stated that “[J. Cole] fucked up with my beats,” recalled Bvtman.
He continued: “If you know me, you know what this post means to me and what this song means to me. If you know me, you know that this is finally my peace, my dream… I almost don’t believe it was real life…. But this.”
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“Procrastination (Broke)” marks the first solo release by J. Cole after the single “Heaven’s EP” in 2021. The rapper’s last album “The Off-Season” was released in the same year and brought J. Cole received the Lyricist of the Year award at the BET Awards 2022.
In a three-star review of “The Off-Season,” NME wrote: “The North Carolina rapper avoids the old bombast to focus on the quiet dazzling wordplay, receiving the same meticulousness from his guest artists.”
