On November 11, China Singles Day will be celebrated and Alibaba will promote Taylor Swift’s latest album, “Folklore.”
Alibaba Group will bring new products and fresh names from all over the world to buyers in China for the big Singles Day shopping event on November 11 and one of the biggest names is Taylor Swift.
Alibaba BABA, has announced a partnership with Bravado, the marketing and brand management arm of Universal Music Group, which will launch products linked to Taylor Swift’s latest album “Folklore” in China two weeks earlier than in other parts of the world. .
Taylor Swift previously performed for the event and Katy Perry performed this year. Nike Inc. NKE brand, -0.96% Jordan is also launching the Air Jordan 6 WMNS “Singles Day” sneaker, according to reports.
Taylor Swift Will Give Singles “Hope”
Alibaba Singles Day, which launched in 2009 and is celebrated each year on November 11, is one of the busiest online shopping days of the year and continues to grow in size and scope.
While some companies and buyers are catching up, others in the fashion and retail world have seen the potential for some time.
Like Amazon.com Inc.’s AMZN, the -3.45% Prime Day event, which took place last month, Singles Day has been extended to multiple days, with pre-sale events starting October 21. More than 800 million consumers are expected. to participate this year. The event also includes celebrity appearances, live streaming events, and more.
By 2020, two million new products are expected to be launched, more than 250,000 brands will participate and more than 200 luxury brands, including beginners such as Prada and Cartier, will sell products.
“As Alibaba expands internationally, Singles Day will look to compete with Western deals like Amazon Prime Day and even Black Friday.”
GlobalData forecasts that e-commerce in China will grow by 22.3% in 2020, with sales reaching $ 3.2 trillion in 2024.
As we advance you in Somagnews, there has been a lot of speculation surrounding the song “Betty” by Taylor Swift from her eighth studio album, “Folklore.” Some fans were soon obsessed with the singer’s hint about a secret “teenage love triangle” woven throughout the album.
Taylor Swift continues to emphasize the magic of telling various stories through her songs. “I’ve always liked that in music you can slide into different identities and you can sing from other people’s perspective,” she stated in a recent country radio interview.