Suga from BTS has officially become the new face of Valentino!
On January 17, the luxury Italian fashion house announced that Suga had been selected as the latest addition to the list of brand ambassadors, whom it calls “Di.Vas” (pun meaning “Other values”).
Valentino creative director Pierpaolo Piccioli described Suga as “a multi-faceted artist; he is a translator and uses his talent and his work to express himself energetically and authentically. He perfectly embodies everything that the reviews symbolize DI.VA .: diversity, inclusivity, creativity and passion.”
Suga, who will direct the Maison Valentino Essentials advertising campaign, said: “Everyone has different dreams and their own individual values. Maison Valentino and creative director Pierpaolo Piccioli have always supported such diversity, which I also believe in.”
Then he added: “I am happy to become Valentino Di.Vas, and I am truly excited to be a part of the Maison Valentino Essentials campaign.”
SUGA— the multi-faceted artist and member of #BTS— is revealed as the latest Brand Ambassador and #ValentinoDiVas
In a new shoot with @GQMagazine, the rapper, songwriter, producer and performer is seen in #MaisonValentinoEssentials, #PierpaoloPiccioli's vision for the brand. pic.twitter.com/YLMEPOBBCa
— Valentino (@MaisonValentino) January 17, 2023