Samsung launches Family Hub smart refrigerator in Brazil


Samsung announced that its smart refrigerator that functions as a family entertainment center has arrived in Brazil. The Family Hub combines functions of a smartphone with a high-quality refrigerator to bring cutting-edge technology to the kitchen; but for a selective price.

Introduced to the Brazilian market with adaptations suggested by consumers in Latin America, the Family Hub announced by Samsung offers superior energy efficiency, large storage capacity and connectivity in a single package. In this variant, Samsung optimized energy consumption and prepares the device for 110 V and 220 V sockets.

Without taking up more space, the refrigerator now offers a capacity of 32 liters, but 7 cm smaller than previous models. The entertainment center also received news, now offering sound from a 25 W powerbar integrated to the touchscreen.

The sound can be enjoyed through the refrigerator’s compatibility with streaming music apps – such as Spotify and Tunein Radio – or mirror the screen of the smartphone, tablets or TVs to watch videos of recipes, movies or series. The SmartThings app, in turn, facilitates the transmission of the cell phone screen and favors vertical viewing – ideal for watching videos on IGTV or quick recipes.

In addition, there are new video widgets and social networks right on the screen that work independently. The family photo panel is now more complete, providing support for videos and allowing up to 8 GB of content on internal storage.

Rappi and Nespresso orders can be placed directly from the fridge, handwritten notes can be made on the screen, which also offers tasks and voice commands through Bixby 2.0, capable of identifying up to six different people.

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Of course, well-known features of smart refrigerators such as internal cameras for monitoring food via cell phone, bluetooth connection and programmed refrigeration abound. In this model, it is All-around Cooling technology that is responsible for “cooling food evenly”.

For ‘few’ Brazilian cuisines

It is a premium product and therefore the value is high. The Family Hub has the value suggested by Samsung of R $ 25,999 and will be on sale in partner stores of the company in Brazil. The practicality and usefulness of the product may be interesting, but for most Brazilians, it is just a consumer dream.


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