Samsung Effect: Wear OS Records Biggest Growth In Years

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Samsung: A few months ago, Samsung and Google teamed up to create a unified platform for the Wear OS, promising one of the best systems for watches and other wearable devices. Apparently, the partnership has paid off: now, Wear OS is the second best-selling platform in smart watches, only behind Apple.

According to information from analyst firm Counterpoint Research, Wear OS grew 17% in the third quarter of 2021 β€” by comparison, growth was only 4% in the previous quarter.

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Until recently, Huawei was responsible for the second largest quarterly sales volume. Now, Samsung won second place and the Wear OS was not left out: this was mainly due to the fact that Samsung adopted the system with the Galaxy Watch 4 and stopped using the Tizen platform.

The Galaxy Watch 4 is also to blame for the increase in numbers, as it has received dozens of positive reviews around the world β€” the watch was launched on September 29 and represented nearly 60% of Samsung’s orders for North America and Europe. Part of the success is also due to the different options, with more variety than models launched in the past.

β€œTo further increase its market share, Samsung must launch affordable models within 2-3 years to reach the fast-growing Asian market,” said Sujeong Lim, one of Counterpoint’s analysts. According to a leak coming from the company, the Galaxy Watch 5 should arrive next year.

Meanwhile, Apple’s numbers are down 10%, mainly because the launch of the Apple Watch Series 7 has been pushed back to the last quarter of 2021.

Despite competition from big brands, wearables for less than $100 (about R$564 at current prices) were the top sellers during the period, representing a third of all devices shipped in the third quarter.