Interesting developments are taking place in the war between Apple and Epic Games, and neither side seems to back down. Yesterday, Apple fulfilled what it said earlier and terminated Epic’s developer account, which refused to update Fortnite to comply with Apple’s App Store guidelines.
Epic Games’ dispute with Apple has been going on for some time, and is based on Apple’s annoyance with a 30 percent cut in all in-app transactions. Epic Games strongly believes this is too high for a commission and wants to be able to charge users directly for micro transactions. Moreover, Epic Games is asking Apple to allow it to host its own app store with Apple’s App Store. It also took steps towards this in early August. Apple naturally doesn’t want to compromise an inch and immediately removed Fortnite from the App Store earlier this month.
However, even when Apple gave Epic a two-week period to deliver a compatible version of Fortnite to the App Store, it had signaled it could take the business forward. Apple said that if Epic does not comply with this, the developer account will be terminated. Epic ignored Apple’s warning, and as a result, Epic Games is no longer on the App Store.
Before the two-week deadline ended yesterday, Epic tried to obtain a court order to prevent Apple from keeping Fortnite off the App Store. However, this request was not accepted by the court, Judge Yvonne Gonzalez Rogers stated that any damage caused by Epic Games’ out of Fortnite’s App Store was a direct result of Epic’s choice to strategically break its current deal with Apple.
In the past weeks, heated emails sent between company executives indicated that this case would likely go to court. For Apple, this case is an affront to the company’s business model. For Epic, it has become a matter of principle.
Epic sent users an email message holding Apple responsible for the current situation just before Apple’s deadline expired the night before:
Apple is blocking Fortnite updates and new installations in the “App Store” and said it will end our ability to develop Fortnite for Apple devices. As a result, Episode 2 – Season 4 update (v14.00) was not released on iOS and macOS on August 27.
Apple increases the prices you pay by limiting competition to collect 30% of consumer payments made in applications such as Fortnite. Epic has lowered prices with a direct payment option, but Apple is blocking Fortnite to prevent Epic from transferring savings directly to players. Epic has taken legal action to end Apple’s anti-competitive restrictions in mobile device markets. Articles are available for our 13 August, 17 August and 23 August files. In retaliation, Apple blocked your access to Fortnite updates and new downloads on all iOS devices.
It is worth noting that both Sony and Microsoft cut 30 percent of all Fortnite transactions from Playstation and Xbox users, and therefore some described Epic’s stance as somewhat hypocritical.
Apple has repeatedly emphasized that it would be happy to allow Epic to return to the App Store if it removed the feature that allows users to pay Epic directly for in-app transactions.
Apple recently said in a statement, “We agree that Judge Gonzalez-Rogers and Epic are” the logical way to go “to comply with the” App Store “guidelines and keep working while the case is ongoing. he said. “If Epic takes the steps suggested by the jury, we will welcome Fortnite on iOS. We look forward to taking our case to court in September. ”
Apple posted the following statement after removing Epic Games’ developer account:
We are disappointed that we had to terminate the Epic Games account on the App Store. We have worked with the Epic Games team on launches and releases for many years. The court recommended that Epic abide by App Store guidelines as its case progressed, the guidelines they followed over the past decade until they created this situation. Epic refused. Instead, they repeatedly posted Fortnite updates designed to violate the rules of the App Store. This isn’t fair to all the other developers in the App Store and puts customers in the middle of their struggles. We hope we can work together again in the future, but unfortunately this is not possible today.