Prepared for mobile devices and started broadcasting on April 6, Quibi reached more than 1.7 million downloads in its first week.
DreamWorks Animation’s former CEO, also produced by movies such as Shrek and Spirit: Stallion of the Cimarron, produced by Jeffrey Katzenberg and Meg Whitman, one of the prominent names of Silicon Valley, can be watched in short episodes of 10 minutes. Quibi, which will bring the series, movies, documentary projects, reality, news and sports programs to the audience, started broadcasting on April 6 and brought different types of series such as Survive, Most Dangerous Game, Flipped and When the Street Lights Go On to the audience. .
When we look at the concept, we can say that Quibi is cut out for the new generation born in the digital world and living with this technology, accustomed to the shortness of the series and movie times. Quibi, which is also a very useful medium for people who want to watch something on the way to work or during a lunch break, is a platform that this type of audience profile can follow. When we consider these factors, we can assume that Quibi can make a difference in an increasingly digital world.
As a matter of fact, new news about Quibi show that these estimates come true. Quibi, which has been the subject of curiosity in the sector since its announcement, has achieved an important success in its first week. According to a statement made by Meg Whitman in CNBC, Quibi reached more than 1.7 million downloads in its first week.
Prepared for Mobile Devices, Quibi Can Also Operate on Televisions
Stating that the number of downloads in the first week was far above their expectations, Meg Whitman said that 80% of users watched a section in the content they selected from beginning to end. The content includes a 10-minute period, which causes users to spend more time on the platform. Therefore, we can easily say that Quibi will reach more than 2 million downloads in the coming days.
Quibi, which reached more than 1.7 million downloads in its first week, may have been far below the 4 million downloads Disney + received on the day it opened, but it should be underlined that Quibi is only prepared for mobile platforms. As a matter of fact, this situation raises the question of whether Quibi will be broadcast on television.
Making a statement about this issue, Meg Whitman stated that the company plans to carry Quibi to television, but this situation will not happen in the first stage. Quibi’s operation on television can be seen as a beneficial development for the platform, especially in the quarantine process, but it should be noted that this situation creates a minor contrast to the establishment of the platform. It’s too early to say anything about it yet. In the coming periods, we will see together with what strategy Quibi will act on television. You can follow new developments about Quibi from our site.