Poco became a brand independent of Xiaomi earlier last year. As a result, it had separate product segments, software and marketing teams. Still, the brand continues to base its products on its old parent company’s products and customize them to suit its brand. India is one of the countries where Poco is assertive and has a good performance. Now, a brand new marketing effort has been launched with a new logo, mascot and slogan exclusive to Poco India.
On the new logo and marketing materials, Anuj Sharma, country director of Poco India, said, “The whole purpose of the brand renewal to celebrate Poco’s successful independent year is to honor the community that is as diverse and unique as our smartphones in the market.” said.
The logo and other changes made seem to only cover India. There is no change in the face of the Poco brand in the global market yet.
When we first look at the Poco logo, “it” is the face of the mascot. All of its elements have a greater meaning. The original state represents a sense of well-being that has a cause. Antennas are a reference to mischief and spreading madness. Devil eyes contrast with the halo, while a triangular mouth expresses sharp intelligence.
In addition, Poco India is shifting to a new “Made of Mad” slogan that absorbs the “madness and eccentricity” of the brand. All new graphics will be integrated into upcoming campaigns and messages. Visual identity renewals are not a foreign concept in the field of technology. Many brands occasionally do similar work to revitalize their communications, to better align with the target audience, or to increase interest and scope.
The first product expected to adopt new brand designs will be the Poco X3 Pro. This phone will be launched in India in March. The phone’s specifications and design have not been detailed yet, but leaks suggest it will be a 4G device similar to the Poco X3.