Netflix: Mainly a product reserved for countries with high purchasing power, the extension, implantation and lowering of the price of ‘smart’ mobile phones is allowing the main manufacturers to expand into markets that previously could not adopt smartphones in a massive way. Now, countries like Africa or India are markets with growing economies in which Samsung, Xiaomi and cia seek to place their entry and mid-range terminals.
This also serves for development on a cultural, social and informational level, since a smartphone means access to the Internet. And this is what is bringing the current reality closer to many populations whose only way of finding out about things was the classic TV, newspaper and radio. For this reason, platforms like Netflix are also interested in these growing economies, because they represent millions of potential customers.
As we have seen on other occasions, Netflix is testing different plans around the world, adjusting them to specific markets. For example, in 2020 we saw an exclusive plan for India by which access to the entire content catalog of the platform was given in exchange for 4 euros, with the requirement that only series and movies could be viewed on mobile phones , but in HD resolution.
Today comes another of those Netflix proposals, but something more radical, since the price to pay is nothing less than 0 euros, literally free: At the beginning of this week, the company announced a new Netflix mobile plan without advertising for Android, which offers users the option to register without having to enter any payment information (although they will have to verify that they are over 18 years old and will still have to submit an email address to create a login).
But only in Kenya
Just yesterday Monday, “we launched a free plan that allows you to enjoy Netflix without ads on Android mobile phones in Kenya.” When you sign up, no payment option is required. All you have to do is enter your email, confirm that you are over 18 years old and create a password. But of course, the requirement is there: Be from Kenya, Africa – and surely the service will also be protected if someone outside the country tries to use a VPN network to benefit from this.
“If you’ve never watched Netflix before – and a lot of people in Kenya haven’t – this is a great way to experience our service. And if you like what you see, it is easy to switch to one of our payment plans so that you can also enjoy our entire catalog on your television or laptop ”.