Meghan Markle and Kate Middleton are the influencers who generate the most money. How much do they bill? Duchesses generate more wealth than Kylie Jenner.
Kate Middleton and Meghan Markle are two of the public figures most followed by the media and social networks. Since they both landed as members of British royalty, everything they do is commented on and imitated by millions of people and the fashion brands they wear, the food they eat and even the television series they watch, generates a huge influence on her followers.
The figure of Kate and Meghan is a good platform for brands, any garment they wear, is sold out in a matter of seconds and stores are filled with customers looking for similar pieces. If we calculate this influence in money, the amount amounts to figures that exceed even the sum of many of the world’s most important wealth.
A study by the London Photography Institute managed to measure in dollars the profits generated by only the influence of these two celebrities on social networks. The result showed that the figure of the Duchess of Cambridge and the Duchess of Sussex adds up to 1.9 million pounds, or what is the same, 2.4 million dollars.
To carry out this study, the researchers analyzed data from six fashion Instagram accounts specializing in royalty. In their publications they found 281 photos of Meghan, who gathered 3.8 million “likes,” and 161 photos of Kate, with 1.79 million “likes.” Thus, each of the likes was calculated as 0.33 pence.
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This morning, The Duchess of Sussex went back to college! Joining students and educators at The University of Johannesburg The Duchess was able to announce a new series of gender grants from the Association of Commonwealth Universities, of which she is patron. She was also able to announce four new scholarships to help students study in different commonwealth countries, allowing cross cultural understanding and an opportunity to deepen their educational studies abroad. One of the recipients of these grants shared his story of growing up on farmland in Kenya, where he paid for his education trading vegetables to cover schooling costs (cauliflower leaves to be exact!) He is now doing a research study on carcinogens in his country, its link to cancer – his work is helping to change practices and to save lives. The Duchess was so moved by the work being done across the education sector and to talk with such like-minded thinkers about the importance of access to education and the support needed internally. When the round table discussion this morning moved to the challenges faced in this sector and how daunting it can all seem, The Duchess said, “Sometimes access to education can seem so big, you wonder where to even begin? So you begin with one student, or one school, you simply begin. And that’s when we see change.” She continued by referencing a Martin Luther King Jr quote: “Take the first step… you don’t have to see the whole staircase, just take the first step.” Since @the_acu_official Gender Grants were launch in 2016, 28 universities in 17 countries have benefited with a minimum of 600 beneficiaries participating in workshops supported by the grants. #RoyalVisitSouthAfrica Photo ©️ PA images
A pretty chilling fact if we consider that Kylie Jenner, crowned as the highest paid influencer, earns 1.5 million pounds per publication, Kate Middleton and Meghan Markle do not receive money per publication.