Manchester United has decided to remove executive seats at the Stretford End and replace them with general admission season tickets after the 2023/24 season.
The Athletic reports that the 850-seat executive section is extremely unpopular with fans and is widely reserved for United’s wealthiest and wealthiest fans.
Since its inception, it has transformed this stretch of the Stretford End from one of the cheapest tickets to Old Trafford to one of the most expensive.
According to The Athletic, the representative section “killed” the atmosphere that the world-famous Stretford End was known for.
Years later, United admitted that the decision to install the executive section was wrong, and now it seems that they will correct their mistake.
United have held consultations with fans and the Fans’ Advisory Board to check the availability of executive seats at the Stretford End to find ways to improve the atmosphere at Old Trafford.
The club has decided that the Stretford End will consist entirely of shared access from next season.
This new step on the part of the club was made after the installation of rail seats and the creation of a special atmospheric section in the Stretford End.
Rick McgUgg, the club’s head of fan relations, said in a statement: “The Stretford End is one of the most famous stands in world football.
“It was the backdrop for many of the most memorable moments in our history, and when it sounds as loud as possible, you can feel the difference it has for the players and the fans’ connection with the team.”
“Fans and fan groups, including MUST and TRA, have been urging us for a long time to remove representative seats from the heart of the Stretford End and make them standard tickets and therefore more accessible to all fans.”
“We have listened and agree that as many fans as possible should have a chance to become a Stretford Ender.
“We have been working with our Fans Advisory Board in recent months to make this happen and we are all looking forward to an even more high-profile Stretford End from August 2024.”
This latest development is a victory for the fans. The Stretford end drew loud applause recently when Marcus Rashford scored a goal in the 82nd minute during the Manchester derby, completing United’s comeback over City rivals.