Moist Esports has announced that the creator of popular content Ludwig Agren has joined the organization as a co-owner.
Another content creator joined the circle of Moist Esports owners, as the organization announced on Twitter in a video featuring Ludwig and Charles “MoistCr1TiKal” White. The organization was founded in 2021 by MoistCr1TiKal and has a strong presence in the scenes of Apex Legends, Rocket League, Guilty Gear Strike and Super Smash Bros.
Ludwig will join a group of owners consisting of MoistCr1TiKal and Matt “SuperSpicyMatt” Phillips.
A new friend has appeared!👀 @LudwigAhgren pic.twitter.com/rSvhs7kZ6O
— Moist Esports (@MoistEsports) January 25, 2023
Ludwig is announced as a co-owner of Moist Esports
In the promotional video, Ludwig talks about how esports organizations are struggling to make money and rely on venture funding and crypto sponsorship to survive. Then MoistCr1TiKal arrives to showcase the various trophies his esports team has won in Rocket League and Smash.
Ludwig notes that Moist Esports must be spending a lot of money to win so many trophies, which MoistCr1TiKal says Ludwig has money to spend since signing an exclusive contract with YouTube in 2021.
MoistCr1TiKal confirmed in 2022 that it was losing approximately a six-figure sum per month on Moist Esports, as the organization was still not approaching profitability.
MoistCr1TiKal and Ludwig have collaborated on content in the past, and Ludwig was part of the Super Smash Bros. esports scene. from the first days of its existence as a content creator, participant and from time to time commentator. Moist Esports originally launched with Super Smash Bros. as the flagship of esports, having signed Kolavole “Cola” Aideyan as the first professional player.
Ludwig has also taken up organizing events in the field of esports, organizing in October Ludwig Smash Invitational: Ultimate, and earlier this month Ludwig x Tarik Valorant Invitational.
This move by MoistCr1TiKal and Ludwig seems to be part of a trend for content creators to create their own esports teams with funds generated from their content creation efforts. Jeremy “Disguised Toast” Wang, another content creator and a member of the OfflineTV creators group, recently signed his own Valorant team, which qualified for the North American Applicants League.