Jennifer Lopez is about to unveil her own brand of shoes. A new business that should see the light of day next March. This week, Jennifer Lopez just launched a bomb. Indeed, Jenny from the block is preparing to delight her followers with a brand new collection of shoes .
JENNY FROM THE BLOCK STARTS IN THE FOOTWEAR BUSINESS
At 50, Jennifer Lopez continues to reinvent herself . It seems that the interpreter of “Medicine” is working on a brand new brand of pumps. At least that’s what the star has recently let slip. It is therefore perched on her high heels that the beautiful latina enters the fashion industry, with a brand of heels stamped Jennifer Lopez.
For this business, JLo is partnering with DSW, an online ready-to-wear site. It is also on this site that the shoes will be sold, exclusively. “From the start of my career, I want to do everything. Music, movies and fashion. My career has so many facets, and that’s what I want to bring with my collection with DSW, ” said the star about her brand .
JENNIFER LOPEZ: SHE UNVEILS THE DESIGN OF HER BRAND OF PUMPS
After the awards session and a remarkable show at the SuperBowl, Jennifer Lopez unveils her brand of pumps. Moreover, the star gave an overview of the design of these heeled shoes. “This collection represents three cities that have become an important part of who I am: New York, Los Angeles and Miami” , said JLo in a statement. With avant-garde designs, Jennifer Lopez hopes to bring to her future clientele a range in which “people can find themselves and represent multiple facets of themselves”.
“All while remaining faithful to their most authentic” , she wishes to emphasize. Chic shoes, rhinestone wedges, golden stilettos, something to delight the most eccentric fans of J Lo. Aside from this bold design, the star revealed that she wanted “to inspire women to create and choose a life of confidence, empowerment and positivism” . In terms of price, these shoes will be quite affordable. So you can get them for prices ranging from 59 to 189 dollars. Here is an overview:
Jennifer Lopez launches her own brand of pumps!