January 2023 Brand Reputation Rating for K-pop Idols Announced: NewJeans, IU, More!


The Idols brand reputation rating for January 2023 has been published! Data for the period from December 21, 2022 to January 21, 2023 were covered.

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January 2023 Brand reputation rating for K-pop idols announced: NewJeans, IU, More!
On January 21, the Korean Institute of Business Studies published a reputation rating of artists for January 2023.

Due to the volume of data collected between December 21, 2022 and January 21, 2023, they were used to analyze the coverage of singers in the media, consumer participation and other actions that can be applied to their indices.

A total of 30 artists are included, but here are the top 5 that made the list.

First on the list is NewJeans, which dominated in January 2023 with a brand reputation index of 11,901,458. With this number, the women’s group improved its result by 26.54 percent, surpassing its previous record in December.

In second place, Lim Yong Un retained his position with a brand reputation index of 9,062,863.

Meanwhile, the BTS brand reputation index for January was 6,980,796 points, which brought them third place in the list.

BLACKPINK earned 5,874,066 points on the brand reputation index, taking fourth place. Thanks to the data obtained, they improved their December score by 6.37%.

AyU, whose brand reputation index has increased by 26.35% since December and brought her total score for January to 5,867,068 points, took fifth place.

See the full list for January 2023 brand reputation rankings below!

1.    NewJeans

2.    Lim Young Woong

3.    BTS


5.    IU

6.    Lee Young Ji

7.    Lee Chan Won

8.    IVE

9.    Kim Ho Joong

10.  Young Tak

11.  (G)I-DLE


13.  EXO

14.  Jeong Dong Won

15.  SNSD


17.  Red Velvet

18.  NCT

19.  Song Ga In

20.  Younha

21.  Kang Daniel

22.  aespa

23.  TWICE

24.  Jay Park

25.  SNSD Taeyeon

26.  Jang Min Ho


28.  Sung Si Kyung

29.  Block B Zico

30.  Apink’s Eunji

December 2022 Brand Reputation Rankings For Male Idols Revealed

In other news, the institute also announced the December 2022 brand reputation indexes of various K-pop male artists. The top five placed in renowned names such as BTS Jungkook, Kang Daniel, BTS Jimin, ASTRO Cha Eun Woo and BTS V.

Here is the full list:

1.    BTS’s Jungkook

2.    Kang Daniel

3.    BTS Jimin

4.    ASTRO Cha Eun Woo

5.    BTS V

6.    BTS’s Jin

7.    BTS RM

8.    WINNER’s Song Mino

9.    BTS’ Suga

10.  BTS J-Hope

11.  SF9 Chani

12.  NU’EST and Wanna One Hwang Minhyun

13.  EXO Baekhyun

14.  BIGBANG G-Dragon

15.  Highlight Yoon Doojoo

16.  Super Junior Choi Siwon

17.  SHINee Minho

18.  Wanna One Ong Seong Wu

19.  SF Rowoon

20.  THE BOYZ Juyeon

21.  BIGBANG Taeyang

22.  Super Junior Kim Heechul

23.  Wanna One Kim Jae Hwan

24.  Super Junior Kyuhyun

25.  Highlight Yang Yoseob

26.  Wanna One Park Ji Hoon

27.  SHINee Key

28.  NCT Mark

29.  NCT Jaehyun

30.  GOT7 Jinyoung


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