According to a report by Omdia, a data analysis company, the iPhone 11 was the best-selling phone in the first quarter of 2020. Apple distributed 19.5 million units of its most basic model worldwide in the period, while the second place, occupied by the Samsung Galaxy A51, reached the mark of 6.8 million units.
In the first quarter of 2019, Apple dominated the ranking with 13.6 million pieces of iPhone XR sold globally. The next place also belonged to Samsung, but with 6.4 million Galaxy J4 Plus units sold. Here are the top 10 most purchased smartphones in the first three months of this year:
In the previous year, the third position in the list belonged to Apple with the iPhone 8, however, in 2020 Xiaomi arrived, due to the positive sales of the popular Redmi Note 8 series (6.6 million items distributed). The same extends to the fourth place, which has the premium variant, Redmi Note 8 Plus, among the most purchased devices.
Coronavirus sales and pandemic
The first quarter of 2020 was marked by the impact of the coronavirus pandemic across the mobile sector, mainly due to the pause in the operations of Chinese suppliers and the closing of physical stores. However, the crisis did not reflect considerably on iPhone sales – after all, it is not possible to know whether they would have been even greater in a common scenario.
Compared to the first quarter of 2019, Apple sold more of its basic variant (extra 5.9 million) and had four models among the most purchased by consumers. This totals 32.2 million units distributed only in the beginning of 2020.
Samsung, however, showed less expressiveness with the members of the Galaxy S20 series, so that only the Galaxy S20 + 5G was among the most commercialized. In 2019, the premium variants Galaxy S10 and Galaxy S10 + were in the seventh and eighth positions, respectively.
The South Korean giant had a total of 17.6 million units sold, that is, a performance lower than that of the North American competitor achieved only with the iPhone 11. According to Omdia, the high price of the Galaxy S20 series may have been the reason for the negative result, especially if considered the most affordable value offered by Apple.
“Apple’s success is a result of its strategy of offering relatively few models. This has enabled the company to focus its efforts on a small number of products that attract a wide selection of consumers and sell in extremely high volumes, ”explained Jusy Hong, director of smartphone research at Omdia.
Samsung-dominated 5G segment
According to the Omni report, Samsung dominated worldwide sales of 5G handsets in the first quarter of 2020. Three variants of its main series were among the five most purchased: Galaxy S20 + 5G (first place, with 3.5 million), Galaxy S20 5G (fourth place, with 2.4 million) and Galaxy S20 Ultra 5G (fifth place, with 2.3 million).
The remaining positions were occupied by Huawei, through the Mate 30 5G series (second place, with 2.9 million) and Mate 30 Pro 5G (third place, with 2.3 million). The data analysis firm predicts that the next ranking in the category will be dominated by major Chinese manufacturers, due to the rapid reopening of supplier operations, following local containment of the coronavirus.