Instagram invites users to get to know… Facebook

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Instagram started a test to introduce users to another “interesting” app: Facebook. The social network is trying to show a warning to encourage people to rediscover the sister platform.

“We are testing to allow users to connect Instagram accounts to Facebook and see the features available only there. For example, finding a job, buying and selling products or seeing the latest news”, reveals the statement.

It’s weird to see an app with billions of users promote another platform with billions of users. However, this is how Facebook has used Instagram to bring people back to the company’s main social network.

According to the recent statement, the campaign should only appear to “a very small group”. Especially, users who have not previously opted to link platform accounts.

The move makes clear the company’s efforts to make Instagram users spend more time on Facebook. And apparently this is far from over.

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