Instagram announces new features it launches to support small businesses. The social media giant offers innovations to increase sales of businesses that are victims of coronavirus. New features are currently only available in the U.S. and Canada.
Instagram is taking new steps to support small businesses. The social media giant announced it has made it easier for small businesses to give gift cards from their profiles or stories, to order food online and receive donations.
Instagram users in the U.S. and Canada are able to shop on the company’s site by tapping gift cards or food order links placed on profiles or stories. They can also support donations opened on Facebook by a business or its supporter.
Support to businesses suffering from coronavirus from Instagram
Instagram users can spread related tags in Stories to encourage their friends or followers to support small businesses. Instagram specifically aims to help small businesses suffering from a coronavirus outbreak increase their sales.
According to a survey published by Main Street America, which has more than 300,000 small business networks, if the coronavirus outbreak continues in this way, there is a risk that approximately 7.5 million small businesses in the U.S. will permanently close in the next five months. Facebook reports that there are 140 million businesses in their apps and 8 million of them are advertisers.
Instagram needs these companies for the continuity and vitality of its platform. Instagram COO Justin Osofsky, “Small businesses are the backbone of local communities and restaurants are the soul of the neighborhoods. They bring people together and build community. We want to do our part to help them stay open and stay in touch with customers.” said.