According to figures released by Netflix, the documentary Final Pitch has reached an audience of 23.8 million since its debut on the platform on April 20, in regions outside the United States. Produced by ESPN in partnership with the streaming service, the series chronicles Michael Jordan’s career with the Chicago Bulls in the 1990s and focuses on the star’s last season in the NBA.
Directed by Jason Hehir (The Fab Five), the attraction also features unpublished material from the trajectory of the player who has captured the attention of fans worldwide. However, the title will only arrive on American Netflix on July 19, which should further contribute to the attraction’s positive performance. There, the documentary will first be broadcast conventionally, through the ABC station, starting this week.
To celebrate the success of the reception, the streaming giant published a tribute on its official Twitter account, with the phrase: “23 has always been his lucky number!”, In reference to Jordan’s shirt.
23 was always his lucky number!
23.8 million households outside the US checked out The Last Dance in its first four weeks on Netflix pic.twitter.com/xS4GCR1uzU
— Netflix (@netflix) May 20, 2020
In April, Ted Sarandos, head of content at Netflix, made the following comment about the documentary: “it was a victory for us and for ESPN, as well as a big victory for basketball fans, who are very keen on new programming [ related to sport]. Due to the complexity of the rights and the filming, it would have been very difficult for us to produce Final Throw independently ”.
Despite the brand disclosed, Netflix’s audience rating system is not similar to that adopted by conventional broadcasters. The platform is based on the number of members who watch a certain attraction for a minimum of 2 minutes, which claims to be a methodology that best reflects the popularity of a title, compared to the average viewing time calculation pattern made in the TV.