Facebook Shops lets you create virtual stores for small businesses


Facebook announced on Tuesday (19) an e-commerce feature integrated with its platforms, to support and encourage small businesses. Nicknamed Facebook Shops, the service will be available on the main social network, in addition to Instagram and WhatsApp. As in a virtual store, companies will be able to create a product catalog, with respective prices, and finalize payments.

The company also announced that these accounts may be used for instant communication apps for each social network (in this case, Messenger and Direct) for tracking deliveries, customer service and support. Here’s how it will work:

On the company’s official blog, it was clarified that “any salesperson, no matter their size or budget, can put their business online and connect with customers wherever and whenever it is convenient”. This initiative would be a way to help different businesses face the coronavirus pandemic period.

Facebook Shops starts to be distributed immediately in the United States and should be available to all users in the country by the end of summer in the northern hemisphere (or winter here). It was not informed when the resource will reach international regions, such as Brazil.

Mark Zuckerberg’s company still plans to bring other features in this regard, such as a shopping button on Facebook videos and Instagram lives, which should only appear in the coming months.


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