Facebook must diversify to survive. For this, Mark Zuckerberg’s platform launches into cloud gaming.
The world of social networks seems to be entering a complex mutation. And in order not to experience a drop in audience, each platform is trying to innovate. Facebook has found a solution that seems interesting, cloud gaming.
Facebook remains one of the oldest social networks. Launched in 2004, it seems to interest the younger generation less. Instagram, Snapchat, Twitter and even TikTok seems to be relegating the platform to the background in the medium term. A situation which of course wants to be avoided. For that, it is necessary to create, to innovate. Facebook has understood this trend. And so tries to take advantage of it.
With this in mind, Facebook will launch a program supposed to rejuvenate its aging image. The Palo Alto company therefore wants to establish itself in a market that combines modernity and technology. Cloud gaming is therefore an investment paradise. The social network therefore bought PlayGiga. It is a Spanish firm already present on the cloud gaming market. In the fierce battle of cloud gaming, Facebook is therefore entering the dance.
FACEBOOK BUYS PLAYGIGA AND LAUNCHES CLOUD GAMING!
Created in 2013, PlayGiga seems to be the benchmark in the world of cloud gaming. We find on its website a catalog of 300 games. Classics such as Rise of the Tomb Raider or Batman Arkham City are part of this panel which is enriched day by day. It therefore seems possible to claim that Facebook is already registering as a safe bet by buying PlayGiga.
Since December 3, the site has ceased to be active. She also confirmed this takeover without really naming it. “We are delighted to announce that the PlayGiga team is moving to something new.” Cinco Dias says the transaction would touch nearly 70 million euros. On Twitter, it was Facebook that confirmed the good news. A new page of possibilities therefore opens now.
So Facebook will succeed in its transformation. Hard to say anything at the moment. To be continued…