Cinemas are starting to change ticket prices depending on where you are sitting on the screen.
At least that’s the case if you’re a North American moviegoer. The popular American cinema chain AMC Cinemas has just announced a new pricing system, according to which moviegoers will be charged depending on where they sit.
This new ticket pricing initiative called Sightline is being implemented in certain locations, and by the end of 2023 it will cover the entire territory of the United States, according to Unilad. Moviegoers may already be familiar with this concept, as it reflects the way tickets are paid for at concert venues.
According to reports, the seats closest to the cinema screen will be the cheapest, while viewers who want to take supposedly the best seats in the cinema will have to fork out for extra money.
However, AMC has announced that it will have three different pricing options. The first level is called Standard Sightline and will cost the same as a standard movie ticket.
Next up is Value Sightline, which is said to give customers front row seats at a lower price. This Value Sightline price is listed in parentheses along with any seats that have been set aside for customers with disabilities covered by the Americans with Disabilities Act.
Finally, the main option at the ticket level will be called Preferred Sightline. This price category is aimed at moviegoers who are eager to take seats in the middle of the screen, charging them the highest price.
Eliot Hamlish, executive vice president of AMC, said of this new ticketing system: “Sightline at AMC aligns AMC’s seat pricing approach more closely with that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value in the cinema. movie.
“Despite the fact that every place at AMC gives an amazing experience of watching a movie, we know that some moviegoers prefer their particular place, while others prefer a valuable movie.
“Sightline at AMC takes both senses into account to help our guests better control their experience so that every trip to AMC is great.”
Initially, the plan will be launched in New York, Chicago and Kansas City, and by the end of 2023 it will be extended to all offices in the United States.