An analysis published by the International Data Corporation (IDC) group revealed that Google’s operating system, Chrome OS, is becoming increasingly popular each year. In 2020, its market share totaled around 10.8% of all notebook and desktop users in the world, an increase of 4.4% compared to 2019.
The recent commercial success of Chrome OS was enough to overcome Apple’s presence in the market, with 7.5% of macOS users, which effectively ensured Google’s second place on the podium. The leadership is still Microsoft, with 80.5% of all users in the category. However, the study also points out that the Redmond Giant’s reign may not remain as sovereign for years to come.
Stealing Windows users
Data from 2020 showed that while the Chrome OS market presence grew steadily, Windows’ share fell proportionately, suggesting that Google was “stealing” users from Microsoft. Over the past year, Microsoft’s operating system faced a drop in its number of users from 87.5% to 76.7% until it stabilized again in the first quarter of 2021. On the other hand, Apple’s growth remained stable and did not exceed the 7.7% margin.
Part of the sudden success of Chrome OS can be found in its niche, aimed at more modest devices, developed for students and causal users – Chromebooks. Precisely because of its cost-benefit, the category was widely adopted as a solution for distance learning during the coronavirus pandemic in the last year.
Similarly, the opposite effect seems to be happening at Apple. The company appears to face difficulties in popularizing its devices in the category and, consequently, remains stagnant in the market. However, it is worth mentioning that the study left out tablets, one of Apple’s main bets for a “hybrid niche” with its new iPad lines.