Japan-based game developer Capcom, which has switched to a new digital sales strategy in recent years, announced that the Resident Evil series has exceeded 100 million sales in total.
Capcom, one of the largest game developers in the world, announced in its written press release on its site today that the Resident Evil series, one of the games that the company owes its reputation, has exceeded 100 million sales in total, and Resident Evil became the first game series to exceed 100 million sales in the company’s history. . In addition to the sales figures announced, Capcom has also announced how they have followed new strategies in sales over the past few years.
Adapted to many films, comics, and books, Resident Evil was first introduced in 1996. Since 1996, the series, which has over 10 games with its main games and remakes, is considered one of the most recognized game series in the game world. The last remake of Resident Evil 3, released in April this year, sold over 2 million copies in just two months, while Resident Evil 7 Biohazard, the last main game of the series, has sold 7.5 million copies since its release in 2017. 80% of total sales exceeding 100 million come from countries other than Japan.
What sales strategy does Capcom follow?
In a press release published on his site, Capcom states that they have been pursuing a new digital sales strategy over the past few years. With these new strategies, Capcom not only increases the shelf life of its games but also expands its customer base by regulating the price policies of its games according to 250 different countries and regions. Stating that the Resident Evil series has achieved such success as a result of the new policies they have implemented, Capcom emphasizes that it is very important to set consistent dates for a game series. In addition, Capcom re-presents its old games as a remake to the users by taking advantage of the continuously developing technology, and thus, it is able to keep the name of the Resident Evil series strong.
The only news from Capcom is not the sales figures of Resident Evil. The company also announced the new game Resident Evil Village, which will come to next-generation consoles and PC in 2021. Resident Evil Village, where we will be back on the adventure as Ethan, the protagonist of Resident Evil 7, is already anticipated by the fans of the series.