Beyoncé will share new home workout routines through a Peloton interactive fitness platform.
With this year’s celebrations online due to the pandemic, Beyoncé and the interactive fitness platform have created a series of themed workout experiences available to Peloton members in various categories.
Included in the program are indoor biking, running, yoga and meditation inspired by Beyoncé’s Homecoming 2019 concert film and album.
Additionally, through the Peloton app, the two are giving away two-year Peloton digital memberships with a full range of student fitness classes at 10 HBCUs, including Bennett College, Clark Atlanta University, Grambling State University, Hampton University. , among others.
Students from participating schools can request their subscription through their school administrator.
Peloton will also seek long-term recruiting partnerships at the internship and undergraduate levels at the HCBUs.
Beyonce seeks to promote physical activation
“Peloton and I believe that the power of music can help encourage, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement.
“I have been a member of Peloton for several years and am excited to partner with a company that helps people, young and old, to be the best version of themselves, in an innovative and adaptable way,” added the singer.
“When we spoke with Beyoncé about how critical a social impact component was to all of us, it crystallized how important it was to embrace homecoming as an opportunity to celebrate and create a dialogue about black music and culture, in partnership with the HBCUs. ”Said head of music Gwen Bethel Riley.
Beyond Homecoming content, the partnership allows Beyoncé to share her music catalog with Peloton and its 3.6 million community members across all fitness disciplines.