Bayern players win electric Audi; if they don’t use it

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The German football club Bayern Munich has plenty of reasons to celebrate, as, in the 2019/2020 season, they were champions three times, even taking the Champions League title. Now, to renew its fleet, it has received 19 units of the Audi e-Tron, electric SUV of the sponsoring brand, but everything has a price: players are contractually obliged to use the vehicles to go to training, otherwise they receive unfriendly fines.

The action, according to the manufacturer, is part of “a strategic collaboration on innovative concepts of marketing and electrification”, maintaining the partnership with the team that was started in 2002 and will continue until June 2029. To prevent athletes fail to comply with the agreement, the company installed recharging points within the training center; if they still do so, they must pay no less than 50 thousand euros (more than R $ 320 thousand, in direct conversion). Practical examples of the sanction are not lacking.

In April, French striker Kingsley Coman broke the rules and arrived at CT with a McLaren 720 S. So he had to “break the piggy” and retract. Days later, Philippe Coutinho went through the same, as he used a Mercedes-Benz G-Class. Jérôme Boateng, with his Mercedes-AMG S 63 4Matic Cabriolet, and Niklas Süle, with his Ferrari 488 GTB, were two other undisciplined.

Fully electric

Costing, in Brazil, from R $ 511,990, the Audi E-Tron is equipped with two electric motors, capable of producing 300 kW (equivalent to 408 horses). It reaches from 0 to 100 km / h in 5.7 seconds, and its autonomy is up to 436 kilometers. Electric all-wheel drive and smart assistants are part of the package.

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“With the Audi e-Tron, the Audi design team brought the essence of the brand into the era of electricity, both inside and out,” says the company.


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