O Boticário became the first Brazilian cosmetics brand to have a store within Avakin Life, a game in the style of The Sims and which has a great focus on fashion and lifestyle. The initiative was carried out in partnership with the advertising agency AlmapBBDO and the entertainment group BBL. The novelty is available to the whole world from the 16th to the 22nd of February.
The strategy of this update is to seek innovation and expand the dialogue with different segments and audiences, as pointed out by Celio Guida, Grupo Boticário’s media head. Guida comments that the gaming universe is the portrait of a new generation that is increasingly connected and engaged. In addition, he states that it is important to be present in the virtual environment in a relevant way and that this is an excellent way for O Boticário to strengthen the connection with consumers.
Players interested in visiting the in-game store should head to Praça Brasil, where they can purchase items using BotiCoins. It is possible to interact with virtual attendants and choose perfumes, makeup and various products of the brand. The game also has a virtual consultant, Thaty’s role is to explain the products and answer questions about activations in the game.
The game will also have a series of events in this update, with new challenges that generate BotiCoins, including a beauty contest with Boticário products. A pool party will also be held at the end of the season and tickets must be picked up at the rookie store. The initiative will also have the participation of digital influencers Thiessa, Briny Laet, Jessy Sparkle and Bruh Games.