Apple turns 44 this Wednesday (1). The company, which was born on April 1, 1976 in the Californian suburb thanks to the efforts of Steve Jobs and Steve Wozniak in the creation of quasi-rustic computers, has become a global benchmark in technology and innovation. Today, it is famous for a number of striking and even revolutionary products and services, such as the Apple Lisa, iMac, iPhone, iTunes and the App Store.
Next, we recall Apple’s great successes that help explain why the apple is one of three companies in the world with a market value of over 1 trillion dollars, in addition to being so present in the daily lives of millions of people.
1. First company in the world to be worth $ 1 trillion
In 2018, Apple became the first company on the stock exchange to add a market value that surpassed the home of 1 trillion dollars (about R $ 5.2 trillion, in direct conversion considering the current dollar quote). The expressive result was due to a good moment of the company, especially because of the excellent performance of the iPhone X in the market, one of the factors that excited investors and made the value of the shares go up.
By comparison, Brazil’s GDP in 2019, which is the sum of all the wealth that the country produced in the year, was around R $ 7.3 trillion. Some time later, Microsoft and Amazon also joined the trillion-dollar club.
2. AirPods become sales success
The idea seemed difficult to sustain: a wireless headset prone to falling out of the ear and easy to get lost and that, unlike traditional models, had a modest battery for a few hours of use. However, the project worked: in 2019, with two years in the market, Apple had already sold around 25 million units of AirPods, resulting in a launch with better numbers than the first iPhone.
Today, with two more versions on sale – the second generation of AirPods and AirPods Pro -, the Apple phone still stands out as a reference in a niche market that simply did not exist two years ago. There are those who project that the wireless headphones will become one of the main products of the apple until 2021.
3. Computer with graphical interface
Graphical interfaces on computer systems were not an Apple creation, but the Apple Lisa was the first desktop to employ the concept in order to reach the general public with a more user-friendly experience. The company not only innovated with the idea of a computer more accessible to people without technical knowledge, but also won Microsoft in the race for the first system with graphical interface on the market.
Although the Apple Lisa system’s appearance seems archaic and unrecognizable today, concepts inaugurated on the computer persist in modern operating systems, such as neat typography (a particular pride of Steve Jobs) and cursors to indicate actions on the screen, in addition to visual communication through icons.
4. iPod and iTunes
One of the biggest revolutions provided by Apple was the creation of a chain of products and services for the distribution of digital entertainment, mainly music. At that time, the music industry suffered from the beginning of piracy due to file sharing on the Internet and the iPod and iTunes helped to make the consumption of entertainment through downloads something commonplace.
The songs cost cents on the platform, making them both accessible to the public and viable for record companies. Later, the iPod became a synonym for portable music, just like the Sony Walkman, and became one of the precursors of the iPhone.
5. The reinvention of smartphones
The idea of smartphones, more complete cellphones and with productivity features in addition to SMS and phone calls, already existed in 2007, when Apple introduced the first iPhone. What did not exist until then were cell phones without keyboards, with a large screen by the standards of the time and a powerful set of apps and features that were not found in any rival of consolidated brands.
The iPhone started a revolution in the technology industry and prompted the emergence of a variety of phones with similar ideas, including more blatant copies, in addition to the very emergence of Android and the invention of the App Store.
6. The application age
It sounds strange, but the App Store didn’t appear until June 2008, almost a year after the iPhone was launched. Until then, there was no official app store for the Apple phone, which was restricted to iOS native apps. However, this changed markedly with the emergence of the store that offered millions of applications to users, as well as a friendly platform for developers to try new products.
7. MacBook Air
Separating a single Apple computer as a symbol of innovation is no easy task, as the Cupertino company has a successful repertoire: the aforementioned Apple Lisa, the iMac and the first MacBooks made from a single piece of aluminum are examples. However, one of the most recent and impactful revolutions is the MacBook Air: the laptop that fit in an envelope has arrived on the market leaving all rivals with Windows immediately obsolete by “clumsy” and heavier designs.
The Air, and successive iterations of the MacBook Pro, even encouraged Intel to launch the ultrabooks initiative. The new category allowed PC manufacturers to develop more attractive and portable designs, betting on battery for several hours and cutting-edge performance to reach Apple notebooks.