Apple Suspends Online Store Sales In Turkey


Apple apparently suspended sales of virtually all products available in its online store in Turkey, this Tuesday (23), amid the severe economic crisis across the country, leading to the devaluation of the Turkish lira. That’s what the 9to5Mac reports.

According to the publication, the Turkish version of Apple’s e-commerce does not allow consumers to add products to the shopping cart or proceed through the transaction to complete the order. We paid a visit to the page and we also noticed the problem.

Upon entering the site, there is nothing unusual about Apple’s online store in Turkey. Visitors can access the products, check prices, check technical information for each device, choose colors and storage capacity (we simulate the purchase of an iPhone 13 Pro), among other customized features.

But when I try to go to the shopping cart, a message appears indicating that the phone is “Currently unavailable” (in free translation), and it is not possible to proceed from there. The same is true for other products sold on the virtual store, such as iPads, Apple Watch and AirPods headphones, for which we also carry out simulations.

High Inflation

The main reason given for the temporary suspension of sales of Apple Store products in Turkey is high inflation, causing product prices to soar in the country, while wages continue to devalue. According to CNBC, local inflation is close to 20%.

As the broadcaster mentions, the value of the Turkish lira has been falling steadily since last week, in addition to having depreciated 45% against the dollar throughout 2020. And with Turkish President Recep Tayyip Erdogan’s refusal to increase interest rates, the trend is for the current picture to continue.

As Apple has not yet commented on the matter, it is not possible to say that the stoppage in sales was actually caused by high inflation. For now, there is also no information about when consumers will be able to buy again from the brand’s online store in Turkey.