Apple: In a note to Apple investors released during a meeting held on Thursday (25), the famous analyst Ming-Chi Kuo makes some predictions for the future of the company and its desired products. According to 9to5Mac, which had access to the document, in addition to the launch of a headset with augmented reality (AR) in 2022, the Cupertino company should retire the current iPhones in ten years.
The prediction about the AR headset was important in shed light on an issue that Apple had been showing an interest in but hadn’t come out with clearly. There were rumors that the futuristic device would only work coupled to an iPhone, as it would not have the power to work autonomously.
In this regard, Kuo was adamant: “If the AR headset is positioned only as an accessory for the Mac or iPhone, it will not be conducive to the growth of the product.” In this sense, the analyst’s indication is that the device will work with its own ecosystem “and will provide the most complete and flexible user experience”.
How will iPhones be replaced?
According to Kuo, replacing iPhones in 10 years is not just about replacing one product with another, but rather about revamping the smartphone concept itself, replacing it with augmented reality systems. In this sense, the launch of the new headset, which should take place in the fourth quarter of 2022, could be a first step towards the transition, as the device, with two micro OLED screens from Sony, is much more than a simple headset.
The discussion about the end of iPhones has become inevitable and necessary, from a new strategy by Apple that, little by little, is also including in its portfolio “Services”, in addition to “Hardware” and “Software”. Tim Cook knows that reliance on sales of a single product — iPhones now represent half of the company’s revenue — poses a huge risk for a trillion-dollar company that intends to remain in that condition.