Today’s Chinese Black Friday (11) is in full swing and, this year, it has a Brazilian company offering discounts of up to 60% on international products and special payment terms.
In addition to providing “millions” of items with differentiated prices, this Wednesday, Americanas will command “a mega live to publicize offers” from 7pm, with a presentation by Otaviano Costa. Also according to the company, free shipping and guaranteed delivery are part of the initiative, as well as up to 12% cashback on selected items for those who pay with the Ame Digital app.
During the virtual event, special discount coupons will also be offered to the public. “With the 11/11 event – Largest Shopping Festival in the World, we want to reinforce to our customers that they can purchase products from around the world throughout the year by Americanas, with confidence and in the best shopping experience for consumers,” he says Marcelo Nunes, CFO of B2W Digital, owner of Americanas’ digital platform.
“Americanas was a pioneer in bringing the event to Brazil last year and was a great success in its debut, being the second largest event for Americanas, behind only Red Friday, in terms of traffic. We have good expectations for this year be even better, since we have grown 300% the number of partner stores in Americanas Mundo, compared to last year’s 11/11 event “, he adds.
“11/11 – Largest Shopping Festival in the World”
Among the offers, which will last until 11:59 pm on Thursday (12), will be available smartbands, headphones, drones, watches and beauty items. In addition, to promote the event, Americanas will carry out, in partnership with Google and Play9, a special live commerce, with offers and product demonstrations for customers in a live show on YouTube.
To check, just access the company’s official YouTube channel or the Americanas app. Digital influencers were also invited, such as Camila Coutinho, Camilla de Luccas, Rafa Kalimann and Nobru.