Last year, the famous sportswear brand Adidas distanced itself from rapper and designer Kanye West because of an anti-Semitic tirade. Since people have been condemning the brand for a long time in order not to notice its unstable behavior. Therefore, faced with a negative reaction from netizens and major celebrities, they finally canceled their collaboration with Ye. Perhaps you still haven’t forgotten how this breakup emboldened former Yeezy employees to make revelations that caused surprise.
The beloved child of this dispute not only insulted his employees, but was also accused of showing explicit videos of his ex-wife. While the company faced equal consequences of its actions and suffered huge losses. This huge holocaust turned into a real nightmare for the company, as their stocks and sales quickly fell. As for the start of the new year, Adidas hopes to replace Yeezy designs with the release of new collections.
Adidas is ready to leave Kanye West in the past with a new collection
According to information obtained by Yahoo, Adidas launched a new collection on January 16. Designers who have contributed to the adidas “suffering forward” collection are Bad Bunny and Pharrell Williams.
The first image of the REALITYWEAR line “Own the Reality” was presented at Berlin Fashion Week. Among other fashion sensations present at the opening of the brands was Phillip Leyesa, founder of the famous online store Philllllthy from Brooklyn.
This limited-edition clothing and footwear is “recycled from clothing worn non-stop for six months by Cambodian workers who are owed wages during the pandemic.”
Moreover, the sports brand has promised to preserve the newly established workers’ rights. Since Kanye West was previously allegedly accused of mistreating employees of the Yeezy department. Therefore, the new CEO Bjorn Gulden said that instead of hiding their “past misdeeds”, they will admit all these mistakes and correct them.
Meanwhile, as for Kanye West, it seems that he is currently focused on his marriage, and not on the crisis of last year, which left him with the label of an ex-billionaire. Even more shockingly, the shunned singer dropped a bombshell that he secretly tied the knot with Bianca Censori after a weeks-long absence.
What do you think about the new Adidas collection? Do you think it will replace the Yeezy models on the market?