A new Pinterest report predicts that “rave culture” will become popular this year.
The report, which identifies 27 new trends for 2023, also lists things like “Gemini hairstyles,” “sci-fi hairstyles,” and “romantic comedy core.”
“Rave culture will reign next year,” the report says. “As Generation Z and millennials recover from more than two years of quarantine, they will take over nightclubs, warehouses and house parties around the world,” he adds, showing that techno style, rave fashion and house music style clothing are trending upward.
According to their “popular on Pinterest” statistics, search queries for “house music” increased by 185%, and for “Berlin rave fashion” – by 250%.
Other spikes in search queries included “rave party aesthetics” (35%), “techno style” (60%) and “music mixer” (115%).
“Generation Z and millennials are reviving their love for rave culture and its signature aesthetic,” the report says. “People want to find inclusive, free spaces where they can relax and dress the way they like.”
According to Pinterest, over the past three years, 80% of the forecasts in their reports have come true.
All trends are taken from global Pinterest search data when comparing the analysis period from September 2020 to September 2022.
Back in January of this year, Irish singer-songwriter Biig Piig told NME about how her debut mixtape “Bubblegum” was inspired by rave culture. “Dance music is in a really good place,” she said.
“We reappear at a time when it is really necessary. It feels like he’s going the other way because he’s more led by women. This is a new wave of rave culture. I feel like in London you can find something that happens every night.”